Jumbo Karachi Guide, the pilot project of Jumbo City Guide Series brought out by Jumbo Infomedia, has been creating waves and its new advertising campaign has helped in creating greater awareness about the guidebook. Besides the corporate sector which has been particularly supportive of the initiative aimed at promoting the soft image of the country, quite a few organizations and individuals have hailed Jumbo Karachi Guide, the first of its kind publication in Pakistan.

The updated editions of Jumbo Karachi Guide are also becoming increasingly popular among the students and researchers who find the information quite useful.